For the past several years I have been entrenched with in the world of Apple mania, waiting for every new product release and drowning myself in Steve Jobs’s Apple flavored Kool-Aid. Like some many other Apple minions I am starting to have a wandering eye. I am noticing the higher performance from the other computer manufactures, and wondering when am I going to be able to have that kind of power. It just seems like us Mac users have been left standing still waiting for the next “Innovating” thing to come out of Job’s mouth while Windows and Linux users are leaping and skipping into the future. Yes, Apple every decade has something that changes the world of technology, but then they milk that innovation at the expense of keeping up with the industry.
This year I think I am going to be switching back to a Windows based system. The performance gains from the new Intel “Sandy Bridge” processors is one of my biggest reasons. One thing I am going to miss is not having to worry about malware and viruses, but with some common sense and a good protection suit it should be easy to mitigate those issues. I really think it is a small price to pay to being able to run the latest technology.
Apple also fired the first shot with what I am calling the “Pad Wars”. They may have won the first battle, but they are really loosing the war. Google has really made a push into this space with Android. The reason Google is coming out on top is because they have made it easy to implement the platform and make hardware for it. This was really pointed out at CES where everyone and their brother had a tablet. This proves to both Apple and Microsoft that open platforms can make money. It also was a huge win for Linux. Having a huge company like Google invested so much in Linux means it is here to stay.
Going forward I think Apple really needs evaluate their stance on adoption and keeping everything closed. I still believe Apple has staying power in the market, but they need to learn some new tricks. Some suggestions would be:
People are starting to wake up from the hang over and the time is now for Apple to make a move. I know one thing they will be doing, multi-touch displays on notebooks, but will it be enough to keep people happy. Also to keep them paying the hight prices for technology that is already two years old. For Apple sake I hope they can change.